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LaCrosse Footwear, Inc. (Nasdaq: BOOT) is a leading developer and marketer of premium, branded footwear for dedicated work and outdoor users. The Company’s trusted Danner® and LaCrosse® brands are sold through a network of specialty retailers and distributors in the United States, Canada, Europe and Asia.

LaCrosse has been successful in increasing its brand equity in niche segments of the work and outdoor footwear markets that are quality and performance driven, which offer opportunities for sustainable and profitable growth over the long term. The Company is executing a growth strategy based on leveraging its powerful brands with technology innovation, compelling marketing initiatives and enhanced customer service.

Financial Highlights:
Quarter Ended June 26, 2010

Market Capitalization$120.2 Million (7/19/10)
Shares Outstanding 6.6 million
Gross Margin41%
Cash and Equivalents$17.3 million
Working Capital$45.1 million
Long-term DebtNone
Number of Employees500

Summary Income Statements
(in thousands, except Net Income Per Share)

Quarter Ended6/26/106/27/09  
Net Sales$60,780 $55,886  
Gross Profit $24,631$22,049  
Operating Income$2,871$883  
Net Income $1,763$966  
Net Income Per Share, diluted $0.27$0.15  

Financial Contact Information

Corporate Headquarters17634 NE Airport Way
Portland, OR 97230
Investor Relations800-654-3517
BOOT@stct.com
Transfer AgentWells Fargo Shareowner Services
161 North Concord Exchange
South St. Paul, MN 55075
1-800-468-9716
www.wellsfargo.com/shareownerservices
We caution you that this document contains forward-looking statements within the meaning of the Securities and Exchange Act of 1934. Forward-looking statements are only predictions or statements of our current plans, which we review on a continual basis. Forward-looking statements are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement includes phrases such as we "believe," "expect," or other words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties which could cause actual results or outcomes to differ materially from those currently anticipated. All forward-looking statements may differ from actual results due to, but not limited to: Consumer demand for outdoor footwear; Weather and its impact on the demand for outdoor footwear; Dealer inventory levels; Company inventory levels, including (i) inventory levels required for foreign-sourced product and the related need for accurate forecasting and (ii) the limited ability to resupply dealers for fill-in orders for foreign-sourced product; potential problems associated with the manufacture, transportation and delivery of foreign-sourced product; United States and/or foreign trading rules, regulations and policies, including export/import regulations and regulations affecting manufacturers and/or importers; and General domestic economic conditions, including interest rates and foreign currency exchange rates. You should consider these important factors in evaluating any statement contained in this report and/or made by us or on our behalf. The Company has no obligation to update or revise forward-looking statements to reflect the occurrence of future events or circumstances.